?Vanke's "winter" logic: while shouting "live", at the same time rapid acquisition and acquisition of large-scale real estate enterprises on the road of diversification and setbacks, the industry collective reflection, transformation should continue to go on, which is another important meaning of Vanke "live". Zhang Xiaoling, Lin Shiyuan, the benchmark of real estate, Vanke is never short of topics. Before the national day, Vanke held an internal meeting to make the slogan of "live"; after the festival, some of the projects cut prices and collected funds, while purchasing the equity of Huaxia happiness project, launching counter cyclical operation. "Live" for Vanke, although the target of 531.1 billion yuan in 2123 is at the top, it is more a problem of transformation and development, and it is a forepk10微信信誉群 thought; while in the current cyclical downturn of real estate, more real estate enterprises are facing survival problems, especially small and medium-sized real estate enterprises with tight capital chain, happier than Huaxia. Just in the past February, the sales of real estate enterprises continued to slow down, and the industry generally faced with the pressure of payment collection. At the same time, the industry concentration continued to improve, some small and medium-sized real estate enterprises were on the verge of life and death, and large-scale real estate enterprises with abundant funds had more choices and space to move, and the industry was about to usher in a real reshuffle. It is worth noting that, in addition to sales, it has been five years since Vanke formally proposed the transformation of urban supporting service providers in 2122, and the diversified transformation of the real estate industry is facing challenges. Recently, four leading real estate enterprises, including Vanke, Evergrande, country garden and rongchuang, have encountered setbacks on the road of diversification.